Case Study

Project Aurora

Commercial • Kyoto, JP • 2024

A brand film built to sell serenity, not just a product.

Client: Aperture Goods

Grade:

warm-film

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The Brief

Create a film that feels both modern and timeless.
Highlight the natural materials and craftsmanship.
Target a discerning audience on digital platforms.

Approach

Utilized soft, natural light to create a dreamlike quality.

Paced the edit to match a meditative rhythm.

Focused on macro shots and tactile details.

Director’s Note

The goal was to make the viewer feel the texture of the materials through the screen. We chose the 'Warm Film' grade to evoke a sense of nostalgia and comfort, creating a visual language that was more about feeling than seeing. It’s a quiet film for a loud world.

— Emanuel Rahmanan